Best practices to promote accessibility for this misunderstood cohort of users. The original title of this article was ‘How to: UX writing for neurodivergent users’. However, after some desk research, I realised the scope of that topic would be huge, and it would be difficult to do it justice in…

A quick summary. What is cloze testing? Cloze testing is a common evaluation test to measure a text’s comprehension and readability, by omitting certain words. Comprehension is the ease with which a user can understand the intended meaning of a text and draw the correct conclusions from the it. Readability is (you guessed it)…

Read these before you take any expensive courses. Torrey Podmajersky — ‘Strategic Writing for UX’ [2019] Have you ever wondered what processes and methods you can use to elevate your UX copy? Or indeed how to simply measure UX copy effectiveness? This bible answers these questions, along with addressing tons of other strategic queries for content designers and…

A glossary of definitions A/B Testing A quantitative method of testing two or more versions of a variable (e.g. a call-to-action, microcopy or font) by showing them to users, to find which one performs better. Sometimes also called ‘preference testing’. Insider tip: Check out Google Optimise for a straightforward, mostly free A/B…

Commonly confused UX writing terms explained. Globalisation has wrought huge changes in our day-to-day communication, and more than ever we are interacting with speakers of different languages to our own. As UX writers we have a duty to ensure that digital products are as accessible and inclusive as possible. …

Headspace I just love this error message. It’s light-hearted but at the same time oozes personality. Precisely the sort of interaction I wish to have with Headspace when I’m inadvertently 404ing myself out of a meditative state. Spotify Spotify reel users back in from cancelling their subscription with a casual, seductive pop-up…

Writing for digital products and writing lyrics have many things in common, let’s take a look at the similarities… A hit song is no ordinary song. Most things we hear on the radio might entertain us for a moment or two, but fail to make any significant imprint on our…

Obscured by a plume of cigarette smoke, hosting a couple of furry Nikki Sixx-esque has-beens, ye olde village guitar shop is fast becoming an archaic institution. Not just because of the monopoly of larger online outfits (as is the case in other retail sectors), but because we’re buying less electric…

It’s the golden chalice of desire for most artists. The final frontier of self-actualisation. Only a very precious few can posthumously achieve such immortalisation of their contributions — perhaps the most elusive of treasures for the creator. Indeed, the material of such ‘legacy acts’ comprises the bedrock of our cultural…